Get matched with local homeowners — pay only when you get a lead
Pricing Penguin uses AI to connect UK tradespeople with homeowners who have real projects and realistic budgets. Sign up free, explore the platform, and only start paying when you receive your first matched lead.
Sign Up FreeSee What We Do for Tradespeople
How It Works
Create your profile
Add your trade, service area, and portfolio in minutes.
Get matched
Our AI connects you with local homeowners who need your skills.
Win the work
Review project details, respond to leads, and grow your business.
Why Tradespeople Choose Us
Free to Get Started
Sign up and build your profile at no cost. Our Starter plan is completely free — upgrade when you're ready for more features.
AI-Qualified Leads
Our AI gathers detailed project requirements from homeowners before connecting them with you, so every lead has real intent.
Pay On Your First Lead
On our premium plans, billing only starts when you receive your first matched lead. Explore the platform and build your profile with zero risk.
Transparent Pricing
Homeowners see AI-generated estimates before contacting you, so expectations are realistic from the start.
Trusted by Percy Accreditation
Homeowners want more than a price — they want to know it's a fair one. Share a few recent quotes and we check them against fair local rates, with a person always making the final call. If your pricing is consistently fair, you earn a badge for your profile, van and website that any homeowner can verify live.
Founding members are being onboarded now. Low prices are never a problem — the only thing we check is that quotes aren't significantly above fair local rates.
Learn About Trusted by PercyCommon Questions
How much does it cost to join?
Our Starter plan is completely free and gives you a directory listing. Premium plans (Adventurer and King) unlock enhanced profiles, AI-powered lead matching, and geo-prioritisation. You choose monthly or annual billing.
When do I start paying?
On premium plans, you only start paying when you receive your first matched lead. You can sign up, explore the platform, and build your profile before any charges apply.
How do I receive leads?
When a homeowner in your area describes a project matching your skills, we notify you via email and push notification. You can review the project details and choose to respond.
What areas do you cover?
We operate across the UK. You set your service area during signup, and we only send you leads within that radius.
Can I control which types of jobs I receive?
Yes. During signup you select your trade categories and specialisations. You'll only be matched with projects that fit your skill set.
Ready to grow your business?
Join UK tradespeople already using Pricing Penguin to connect with local homeowners who have real projects and realistic budgets.
Not ready to sign up? Get the Trade Dispatch — pricing insight for tradespeople, roughly fortnightly.