Feature Showcase

Your AI Widget.

Install your 24/7 AI estimator in seconds. It chats with your website visitors, calculates instant rough prices, and captures pre-qualified leads directly to your inbox while you are out on site.

Get your widget now
Instant Estimates Pre-qualified Leads

I need a new patio, about 6m x 4m please.

Percy AI

Thanks! Based on 24m² of standard paving, here is your estimate:

Estimated Project Cost

£3,500 – £4,800
Contact Company
Get instant estimate
The Customer Journey

Watch it in action

A seamless, native-feeling experience for your customers. The widget morphs beautifully from a launcher into a full AI assistant.

Expert Garden Design & Construction

Transforming outdoor spaces with premium paving, fencing, and bespoke landscaping across the UK.

Get instant estimate
Percy AI
Percy is typing...
Contact Company

Message Sent!

The company has received your estimate.

Send

Stop paying for dead leads.

Install the widget on your site today. We provide UK tradespeople with high-intent, pre-qualified customers who already understand the true cost of quality craftsmanship.

Implementation

Install in Seconds

No complex coding required. Copy your unique snippet from your Pricing Penguin account dashboard and paste it into your website's code.

Your Account Dashboard
Pricing Penguin
← Back to dashboard

Website widget

Put Percy on your own website. Visitors get an instant estimate and their details come straight to you.

Your website widget

Put Percy on your own website. Visitors get an instant estimate, and their details come straight to you. Nobody else sees the lead.

1. Add this to your website

Paste this one line just before the closing </body> tag on any page.

<script src="https://www.pricingpenguin.co.uk/widget.js" data-widget="PPW-XXXXXXXX" async></script>
<p class="pp-widget-credit" style="font-size:12px;text-align:center;margin:8px 0;">Instant estimates by <a href="https://www.pricingpenguin.co.uk/">Pricing Penguin</a></p>

Widget Successfully
Installed!

Free Installation Support

Not sure how to install it?

We will install it for you free of charge. Call us on 01296 325153, or get it in your account dashboard, where you can start completely free.

The Process

How the widget transforms your website

A simple, automated workflow designed to capture high-intent enquiries and save you hours of unpaid quoting.

1

Engages Visitors Instantly

When homeowners land on your site, the widget invites them to get a rough price. It asks them the exact qualifying questions you would normally ask over the phone.

2

Calculates Realistic Costs

Using Pricing Penguin's UK pricing data for the job, it instantly calculates a rough, realistic estimate. This sets the customer's budget expectations immediately.

3

Delivers Pre-qualified Leads

If the homeowner is happy with the rough cost, they submit their details. You receive a fully categorised, high-intent lead directly into your dashboard.

Built For Tradespeople

Stop driving around quoting time-wasters.

We know that driving to four different houses in an evening just to hear "Oh, I didn't think it would be that much" is the most frustrating part of running a trade business. The widget solves this before you even pick up the phone.

  • Filter Out Time-Wasters

    By providing a rough cost upfront, you only speak to customers who are comfortable with realistic market pricing.

  • Your 24/7 Salesman

    Capture enquiries at 9 PM on a Sunday while you are relaxing. The widget works continuously to fill your diary.

  • Look Extremely Professional

    Stand out from competitors who just have a basic "Contact Us" form. Give your customers an instant, interactive experience.

Lead Quality Excellent
Project Budget Acknowledged £12,000+
Accept Lead
Decline

Frequently Asked Questions

How accurate are the estimates provided to the customer?

The estimates are designed to be a realistic rough guide, rather than a final binding quote. They come from Pricing Penguin's UK pricing data for that type of job, and take the customer's postcode into account when they give one. That is enough to filter out homeowners with unrealistic budgets.

Will installing this widget slow down my website?

Not at all. The widget code is an incredibly lightweight, asynchronous script. It loads independently of your main website content, ensuring your Google PageSpeed scores and overall load times remain completely unaffected.

I don't know how to code. Can I still install it?

Absolutely. Installing the widget is as simple as copying and pasting two lines of code into your website builder (like WordPress, Wix, or Squarespace). If you aren't comfortable doing this yourself, our team is happy to install it for you completely free of charge.

Are the leads exclusive to me?

Yes, 100%. Because the widget sits on your own personal website, any homeowner who submits an enquiry goes straight into your dashboard and directly to your email. We do not sell or share your leads with other local tradespeople.

Get the work you want today!

Install the widget on your site today. The widget allows customers to understand potential costs before they waste your time.