Trusted by Percy
Building trust between homeowners and tradespeople through independent verification, pricing transparency and objective assessments.
Now rolling out — founding members are being onboarded.
Why Trusted by Percy Exists
Finding a trustworthy tradesperson can be difficult, while good, reliable tradespeople often struggle to stand out from the crowd.
We created Trusted by Percy to solve this. It is designed to bring more transparency, fairness and confidence to both sides of the home improvement journey. For full information on what it covers, view our Trusted by Percy policy.
Our Mission
- Build trust.
- Increase transparency.
- Reward good tradespeople.
- Help homeowners make informed decisions.
- Promote fair and honest pricing.
What it Includes
Trusted by Percy Badge
An official badge showing a tradesperson's real quotes have been checked against fair local rates.
Trust Scores
A score built from the evidence on a tradesperson's profile. Homeowners see the band, never the number.
Verified Reviews
Planned as the scheme grows: reviews backed by real evidence, like invoices and project photos.
Project Histories
A clear history of completed work, shown on tradesperson profiles.
Fair-Pricing Assessments
Real quotes checked independently against Pricing Penguin's own UK pricing data — with every accreditation decision made by a person.
Independent Verification
Business details checked against Companies House, and insurance certificates and trade qualifications checked by hand by our team.
Our Principles:
Who Is It For?
Homeowners
Helping you make more informed decisions before choosing a tradesperson. Browse profiles, check accreditations, and hire with confidence.
Tradespeople
Helping you demonstrate professionalism, build trust and stand out from the competition. Earn your badge and win more local work.
Seen the badge? Check it.
Every accredited tradesperson has a Percy number on their badge. Type it in and see the live status — straight from our register.
Why It Matters
Trust is earned through evidence, not advertising. Trusted by Percy brings together independent verification, AI technology and customer feedback to help build confidence on every project.