Trusted by Percy
Building trust between homeowners and tradespeople through evidence review and clearer pricing assumptions. This is Pricing Penguin's own scheme, operated by our team.
Now rolling out — founding members are being onboarded.
Why Trusted by Percy Exists
Finding a trustworthy tradesperson can be difficult, while good, reliable tradespeople often struggle to stand out from the crowd.
We created Trusted by Percy to solve this. It is designed to bring more transparency, fairness and confidence to both sides of the home improvement journey. For full information on what it covers, view our Trusted by Percy policy.
Our Mission
- Build trust.
- Increase transparency.
- Reward good tradespeople.
- Help homeowners make informed decisions.
- Promote fair and honest pricing.
What it Includes
Trusted by Percy Badge
Pricing Penguin's own review badge. Check its live status and ask which business and quote evidence was reviewed; the badge does not certify every future quote or the quality of the work.
Trust Scores
A score built from the evidence on a tradesperson's profile. Homeowners see the band, never the number.
Verified Reviews
Planned as the scheme grows: reviews backed by real evidence, like invoices and project photos.
Project Histories
A clear history of completed work, shown on tradesperson profiles.
Quote Evidence Review
Submitted quotes can be compared with our modelled planning ranges. A person makes each accreditation decision; a model comparison alone is not proof of a fair market price.
Business Evidence Review
Checks depend on the evidence available, such as business details, insurance documents and trade qualifications. Pilot records may differ. Confirm the specific checks, their dates and current cover before hiring.
Our Principles:
Who Is It For?
Homeowners
Helping you make more informed decisions before choosing a tradesperson. Browse profiles, check accreditations, and hire with confidence.
Tradespeople
Helping you demonstrate professionalism, build trust and stand out from the competition. Earn your badge and win more local work.
Seen the badge? Check it.
Every accredited tradesperson has a Percy number on their badge. Type it in and see the live status — straight from our register.
Why It Matters
Trust is earned through evidence, not advertising. Trusted by Percy brings together the evidence available to our team. It is separate from paid placement and is not government approval, a workmanship inspection or a guarantee of project outcomes.